About us

About Us

Pedal4More was founded in 2023 by Brandon Russell (age 13 at the time) and his dad Ben Russell. What started as a small idea with just a few simple white T-shirts has grown into a developing mountain bike clothing brand built by riders, for riders.

From a young age, Brandon has always had a strong passion for mountain biking, and that passion is what sparked the idea for Pedal4More. While spending time riding, racing, and being part of the MTB community, we noticed something missing — affordable riding clothing for young mountain bikers that was comfortable, durable, and actually fit properly.

That’s when Pedal4More was born.

In the beginning we started small, selling simple white T-shirts. As support for the brand has grown, so has our range. Today Pedal4More continues to expand with jerseys, riding trousers, and more MTB apparel, all designed with comfort, practicality, and style in mind for riders of all levels.

But Pedal4More is about more than just clothing.

Our long-term goal is to grow the brand so that we can eventually build Pedal4More Bike Park — a versatile mountain bike park designed for riders of all abilities. We want to create a place where the whole community can ride, progress, and be involved in the sport we love.

While working toward that dream, we’re also developing the Pedal4More Race Team, currently made up of four talented athletes who represent the brand at races, events, and local riding sessions. They help spread the word about Pedal4More while sharing the same passion for mountain biking that inspired the brand in the first place.

Pedal4More started as a small family idea, but our vision is big:

to support young riders, grow the MTB community, and build something special for the future of the sport.

Thanks for being part of the journey.